Arctic Council Secretariat Communications Implementation Plan.
"This document exists as a plan of the concrete actions that the Arctic Council Secretariat, in cooperation with the Chairmanship and other Arctic Council actors, proposes to carry out its role in the implementation of the Communications Strategy for the Arctic Council (CSAC) approved 15 May 2012. It focuses primarily on: building awareness in target groups; building relationships; and increasing the Arctic Council’s presence on popular, widely-used communications platforms. An assessment of ongoing activities indicates that many of the initiatives prescribed in the CSAC are already underway, and that a number of the key messages are coming across successfully. This implementation plan is structured according to the seven target groups and primary channels described in the CSAC. It matches the most promising channels to each target group, and presents some possible concrete initiatives."