Report to Senior Arctic Officials on Elements of a Strategic Communications Plan.

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Arctic Council Communications and Outreach Contact Group
At the April 2010 SAO meeting in Illulissat, SAOs endorsed the finding of the contact group on communications and outreach that the Arctic Council should develop a strategic communications plan. In this report the contact group sets out the elements of what that plan should contain. The contact group also asks the SAOs to make three decisions that will provide the foundation for the development of the strategic communications plan. The contact group on communications and outreach recommends that SAOs: • Approve the objectives and recommended elements that will guide the development of a strategic communications and outreach plan; and • Approve the process to develop the strategic communications plan, and ensure its implementation.